Top Categories

How to Make Casino Marketing Appeal to a Wider Audience

How to Make Casino Marketing Appeal to a Wider Audience


The games at casinos are a main draw, especially for those who come to play poker or other casino table games that require skill and strategy. However, slots and video poker also offer an easy-going way to gamble that can be appealing to a broader audience. In addition to the games, casino guests can enjoy other entertainment options like live music and theater shows, top-notch hotels, spas and restaurants.

Many people visit a casino to feel good, whether they are playing for high stakes or simply enjoying a night of food and drinks with friends. It is important for marketers to understand what makes a casino feel good for their customers and to double down on these feelings with their marketing.

One useful framework to understand your casino customer is the “jobs to be done” framework. For example, a group of women at a bachelorette party are “hiring” the casino for a fun atmosphere, entertainment and delicious food and drink. In contrast, a business traveler visiting your casino on a work trip might be looking for a smooth and flexible experience with fast Wi-Fi, ample places to charge their devices, and a quiet space to do their work.

No other movie has captured the glitz and glamour of Las Vegas better than Martin Scorsese’s Casino. The movie’s combination of a taut script and masterful editing make it a nonstop thrill ride from start to finish. And while the film is nearly three hours long, it never feels padded or boring. Robert De Niro and Sharon Stone are both at their best, with the latter delivering an iconic performance as the sexy blonde hustler Ginger McKenna.